New opportunities were presenting themselves, such as with resort owners. CUBO homes have a longer than expected wait time for delivery. CUBO has had both a significant number of inquiries and a significant number of orders. (c) Results achieved: Demand had outstripped supply. CUBO used social media to highlight its numerous awards in international home-building competitions and to target socially responsive consumers. Modularity reduced production costs not only because of economies of scale but also because a CUBO unit could be built off-site and assembled on the home site rather than in the traditional manner, which was completely on-site construction. Engineered bamboo treated the natural wood to produce a robust, termite-, and moisture-proof building material. (b) Action taken: Two central features of CUBO were their engineered bamboo construction and their modularity. Yet Earl and Zahra were convinced that there existed a socially responsible market in the Philippines if they could create a product that was sustainable and affordably priced. Housing was not often thought of as representing socially responsible consumption. CEO and co-founder, Earl Forlales, along with his co-founder and COO, Zahra Zanjani, were brainstorming how to fulfill their vision to provide dignified homes for Filipinos that were fast to build, using sustainable materials that were more affordable and could withstand the weather conditions in the Philippines. (CUBO) was a modular home developer located in the Philippines. “The quality of ageing gracefully,” Probber once told an interviewer, is “design''s fourth dimension.” This quality he realised: Probber furniture is just as useful and alluring now as it was when made - and maybe even more stylish.įind a collection of vintage Harvey Probber side tables, sectional sofas, chairs and other furniture on 1stDibs.(a) Situated faced: CUBO Modular Inc. Above all, Probber insisted that the sofas, case goods and other products that came out of his Fall River, Massachusetts, factory be built to last. He gravitated toward bright fabrics with attractive, touchable textures that might be satin-like or nubbly. He preferred the simple lines now associated with mid-century modernism for their inherent practicality, but often used hardware to enliven the look of his pieces, or added elements - such as a ceramic insert in the centre of a round dining table - that was visually interesting and could serve as a trivet. Modular furniture remained the core idea of Probber’s business throughout his career.Īs a self-trained designer, Probber was never wed to any particular aesthetic. A lifelong familiarity with the needs of New York–flat dwellers doubtless sparked his most noteworthy creation: a line of seating pieces in basic geometric shapes - wedges, squares, half-circles - that could be arranged and combined as needed. He began working as a designer for an upholsterer once he finished high school and, apart from a few evening classes he took as an adult at Pratt Institute, he was self-taught about design and furniture making.Īfter wartime service - and a stint as a lounge singer - Probber founded his own company in the late 1940s. His designs are by-and-large simple and elegant, but his signal achievement was to pioneer one of the key innovations of mid-20th century furniture: sectional, or modular, seating.Įven as a teenager, the Brooklyn-born Probber was making sketches of furniture designs - and selling them to Manhattan furniture companies. A popular designer who had his heyday from the late 1940s into the 1970s, Harvey Probber is one of the post-war American creative spirits whose work has been recently rediscovered by collectors.
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